Palle Ellemann Consulting

Risk is Driving Performance
Palle Ellemann in The Work Style Magazine Nr. 10 2012.


Risk is an essential part of doing business. If you are not taking risks, you probably don’t have a very good business. Pushing limits and driving people and a company into the unknown is what is creating competitive advantages. Apple has been taking a lot of risks by creating products that have changed entire industries or created new ones. Steve Jobs didn’t waste time on consumer focus groups, because he was creating products for needs people didn’t even know they had!